A little bit about me...

Hello! My name is Lorenzo Rivera and I am digital marketing consultant with a background working for organizations in arts and culture, B2B manufacturing, transportation logistics, retail, and e-commerce. I studied at Baldwin Wallace University close to Cleveland, Ohio where I'm from. I received my Bachelor of Arts in May 2022 in digital marketing and arts management, and I also completed an applied music minor.

 

I began my studies double-majoring in music performance and education as part of the Baldwin Wallace Conservatory of Music, my primary instrument being the saxophone. While I ultimately shifted my pursuits to arts management and marketing, music and the performing arts have continued to be a passion of mine. 

 

As a musician and arts manager, I've always been captivated by the experience of both performing live and witnessing live performance. Combined with my expertise in digital marketing, I found that communicating the value of the performing arts is a strength of mine that feeds my artistic passion and contributes to my ultimate goal of preserving arts and culture. 

 

I've since expanded my strengths and have branched into numerous industries outside of arts and culture, applying my skills in marketing strategy and content creation to effectively communicate value for all kinds of brands.  These experiences have provided me with a comprehensive and adaptable knowledge of digital marketing.

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If you are interested in learning more about my background in digital marketing and arts management, please feel free to  explore the rest of my website portfolio and/or send me a message via the form below.